| Commercialisation
is the selected path for taking an idea to market. Put another
way, it is the process for turning an investment in Research
and Development or Intellectual Property into dollars. The
journey is long and difficult and, like any other business,
requires a team approach to maximise value.
Leadenhall has the expertise and experience
to be a key player in your team.
Key
Questions
- How should we commercialise our IP (e.g.
licence, sale, spin-off, DIY, IPO)?
- What funding options are available?
- When is the right time to introduce outside
equity?
- Is dilution of our equity worthwhile?
- How do we value our IP so that we know
how much equity to trade?
- Who is an appropriate business partner/investor?
- Will we survive in a commercial environment?
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How
we can help
The commercialisation
process thrusts scientists, academics and inventors into the
commercial world. In order to succeed, the inventor needs
to build a team that will be a winning combination in an environment
where he or she usually has little experience. Often funding
is also limited and the inventors have exhausted their resources.
The project typically takes longer and costs more than expected.
It will require services from patent attorneys, IP lawyers,
accountants, taxation specialists, financiers and investors,
market researchers, producers and manufacturers. Leadenhall
is a specialist corporate adviser who can assist in managing
these service providers in a cost-effective way and add value
to the project using its experience and connections from over
twenty years successful operation. Leadenhall is able to assist
you in the following manner:
Strategy
- Position analysis
- Identification of growth path - entrance
to exit
- Vehicle selection
- Market positioning
- Structuring
- Corporate governance
Funding
- Assistance with government grant applications
- Business plans & market research
- Developing budgets
- IP valuations
- Finding the right trade partner or investor
Implementation
- Preparation of Information Memoranda
- Trade partner/investor searches
- Project management
- Deal structuring
- Negotiations
Leadenhall is also a qualified valuer
of intellectual property and can help answer the key question
most inventors ask us: "How much is my IP worth?"
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Our
track record
- Valuation and negotiation of the
sale of a trademark owned by the University of Melbourne
and the Dairy Research and Development Corporation to Cadbury
Schweppes.
- Project management of a fund raising
for a company producing guidance and variable control software
for OEMs in the Australian and North American agriculture
industries.
- Preparation of a Business Plan and Bio
Innovation Fund Application to raise funds for the Proof
of Concept stage for a natural therapeutic oils project.
- Development of business plan, information
memorandum and equity investment raising to facilitate growth
of an Australian automotive industry R&D corporation.
- Preparation of a strategy paper for
CSIRO Land & Water, canvassing alternatives for commercialising
intellectual property, including alternative mechanisms
and corporate structures.
- Project management for CSIRO Office
of Space Science and Applications and Earth Observation
Centre to commercialise Vegetation Canopy Lidar technology
to improve remote measurement of commercial and native forests.
- Advice on the structure and operating
budget of an in-house commercialisation vehicle for a Division
of CSIRO.
- Advice on the formation of Flinders
Bioremediation Pty Ltd, a spin-off from Flinders University
of SA and a successful applicant for an AusIndustry BIF
grant.
- Valuation of a gene to assist GRDC in
setting negotiating parameters to buy-in background IP to
a project.
- Market research on the potential of
a novel fertiliser for a Division of CSIRO.
- Undertake market research and develop
a strategy to commercialise a unique soil testing method
for CSIRO based on mid-infrared spectroscopy.
- Commercial feasibility study for a new
pharmaceutical product, including a valuation of the technology
leading to a back-door listing.
- Fund raising of $1m from the Forest
and Wood Products R&D Corporation for a project using remote
sensing to measure forest inventories.
- Preparation of an Information Memorandum
for CSIRO Land & Water and advice on commercialising a novel
land based system for effluent re-use, including undertaking
a survey of the potential market, identifying possible commercial
partners and assisting in negotiation of a commercial alliance
to transfer the FILTER technology to the market as a solution
for land based effluent treatment in water logged soils.
- Formation of Austech Medical Products
Pty Ltd, a joint venture with Story Pharmaceutics Pty Ltd
to commercialise medical and pharmaceutical R&D.
- Financial sponsorship and mentoring
of Strategic Ecommerce Ltd, an ecommerce company with proprietary
web-enabling software to facilitate electronic procurement
by local councils.
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