Commercialisation is the selected path for taking an idea to market. Put another way, it is the process for turning an investment in Research and Development or Intellectual Property into dollars. The journey is long and difficult and, like any other business, requires a team approach to maximise value. Leadenhall has the expertise and experience to be a key player in your team.
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Key Questions - How should we commercialise our IP (e.g. licence, sale, spin-off, DIY, IPO)?
- What funding options are available?
- When is the right time to introduce outside equity?
- Is dilution of our equity worthwhile?
- How do we value our IP so that we know how much equity to trade?
- Who is an appropriate business partner/investor?
- Will we survive in a commercial environment?
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How we can help
The commercialisation process thrusts scientists, academics and inventors into the commercial world. In order to succeed, the inventor needs to build a team that will be a winning combination in an environment where he or she usually has little experience. Often funding is also limited and the inventors have exhausted their resources.
The project typically takes longer and costs more than expected. It will require services from patent attorneys, IP lawyers, accountants, taxation specialists, financiers and investors, market researchers, producers and manufacturers. Leadenhall is a specialist corporate adviser who can assist in managing these service providers in a cost-effective way and add value to the project using its experience and connections from over twenty years successful operation. Leadenhall is able to assist you in the following manner:
Strategy
- Position analysis
- Identification of growth path - entrance to exit
- Vehicle selection
- Market positioning
- Structuring
- Corporate governance
Funding
- Assistance with government grant applications
- Business plans & market research
- Developing budgets
- IP valuations
- Finding the right trade partner or investor
Implementation
- Preparation of Information Memoranda
- Trade partner/investor searches
- Project management
- Deal structuring
- Negotiations
Leadenhall is also a qualified valuer of intellectual property and can help answer the key question most inventors ask us: "How much is my IP worth?"
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Our track record
- Valuation and negotiation of the sale of a trademark owned by the University of Melbourne and the Dairy Research and Development Corporation to Cadbury Schweppes.
- Project management of a fund raising for a company producing guidance and variable control software for OEMs in the Australian and North American agriculture industries.
- Preparation of a Business Plan and Bio Innovation Fund Application to raise funds for the Proof of Concept stage for a natural therapeutic oils project.
- Development of business plan, information memorandum and equity investment raising to facilitate growth of an Australian automotive industry R&D corporation.
- Preparation of a strategy paper for CSIRO Land & Water, canvassing alternatives for commercialising intellectual property, including alternative mechanisms and corporate structures.
- Project management for CSIRO Office of Space Science and Applications and Earth Observation Centre to commercialise Vegetation Canopy Lidar technology to improve remote measurement of commercial and native forests.
- Advice on the structure and operating budget of an in-house commercialisation vehicle for a Division of CSIRO.
- Advice on the formation of Flinders Bioremediation Pty Ltd, a spin-off from Flinders University of SA and a successful applicant for an AusIndustry BIF grant.
- Valuation of a gene to assist GRDC in setting negotiating parameters to buy-in background IP to a project.
- Market research on the potential of a novel fertiliser for a Division of CSIRO.
- Undertake market research and develop a strategy to commercialise a unique soil testing method for CSIRO based on mid-infrared spectroscopy.
- Commercial feasibility study for a new pharmaceutical product, including a valuation of the technology leading to a back-door listing.
- Fund raising of $1m from the Forest and Wood Products R&D Corporation for a project using remote sensing to measure forest inventories.
- Preparation of an Information Memorandum for CSIRO Land & Water and advice on commercialising a novel land based system for effluent re-use, including undertaking a survey of the potential market, identifying possible commercial partners and assisting in negotiation of a commercial alliance to transfer the FILTER technology to the market as a solution for land based effluent treatment in water logged soils.
- Formation of Austech Medical Products Pty Ltd, a joint venture with Story Pharmaceutics Pty Ltd to commercialise medical and pharmaceutical R&D.
- Financial sponsorship and mentoring of Strategic Ecommerce Ltd, an ecommerce company with proprietary web-enabling software to facilitate electronic procurement by local councils.
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